Redesigning Broker Portal
Outline
current state - broker portal was a hodgepodge of design and tech debt.
different tech stacks made difficult to update
different design designs and navigations created a disjointed experience
had to establish trust before moving into redesign
understand user needs
understand business goals
understand tech constraints and seek to understand how it got this bad. curious, not judgmental.
develop a plan for redesign
prioritize tech stack upgrades to address stability, performance and security needs
being a good partner means not always getting your way - recognizing this was necessary work to get us where we wanted to go enabled us to work in two different altitudes
1:1 redesign of the existing experience using RDS
identifying places to stretch beyond 1:1 and existing RDS components
worked with tech and PM's to build plan together
shared new designs with stakeholders in business often for feedback and generate excitement
how the work is going
include screenshots of RDS SaNL, Conditions, LHP, Nav
surface key design decisions and rationale. better to deep into 1-2 points, rather than exhaustive
Challenge
Create a basic version of the app in just 48 hours.
Solution
Feature Prioritization: The team focused on essential features like user registration, profile creation, and posting text updates. Fancy extras were put aside for now.
Rapid Prototyping: Developers used low-fidelity wireframes and existing UI templates to quickly build the app's front-end, saving time on design.
Leveraged Third-party Tools: Instead of building everything from scratch, they integrated existing services for user authentication and cloud storage.
User Testing: Regular testing and feedback sessions with potential users helped in identifying crucial improvements.
Results:
Delivered a functional MVP in just 48 hours.
Minimal resources were used, saving time and money.
Gathered valuable user feedback for future iterations.