Leading Through Change

Leadership Skills:

Outline

  • Lead up to CTP

  • Moving to Rocket Pro TPO

  • Establishing clarity through:

    • Culture

    • Ops

    • Craft

    • Strategy

  • Results

    • trusted design team with partners

    • delivering higher quality work at higher velocity

    • earn right to push back on product, business and technology constraints

  • Lessons Learned

    • could have been more proactive, less concerned about stepping on toes or having answers before getting started

Challenge

Revamp the website to enhance the user experience and boost online sales.

Solution

  1. User Research: Conducted surveys and analyzed user behavior to identify pain points and preferences.

  2. Modern Design: Implemented a clean, mobile-responsive design with improved navigation and visual appeal.

  3. Streamlined Checkout: Simplified the checkout process to reduce cart abandonment.

  4. Content Optimization: Enhanced product descriptions, images, and incorporated SEO best practices for better search engine visibility.

Results

  • A 30% increase in online sales within the first three months.

  • Reduced bounce rate by 20%.

  • Improved customer satisfaction based on post-redesign surveys.