Building Design Teams

Leadership Skills:

Ways to organize design teams

  • stage in the user journey

  • relationships with stakeholders

  • fully autonomous, fully stacked, to pick up highest priority

common thread - build as part of a product team around a single backlog

Skills and ratios

  • someone to design (interaction design, visual design, IA, service design)

  • someone to write (content strategy, ux writing, copy writing)

  • someone to do research (ethnography, user testing, usability testing)

Can find folks to wear multiple roles. Can also pair up more/less experience TM's for mentorship.